The Importance of Real Estate Styling


Home staging, or more affectionately known in Australia as “real estate styling”, is something you’ve probably been aware of for years without realising it. You see it all the time in interior design and style magazines, on TV commercials and property websites. It is simply the preparation of homes for sale by dressing them to appeal both visually and practically to potential buyers. It’s been hot in many parts of the world and now it’s sweeping through WA. But just how useful is it?
Well, selling a completely empty home can be a tricky business. This is where real estate styling comes in handy. It specialises in turning an empty house into a space that’s warm and inviting, not by providing interior design tips or renovating for profit, but by using strategy and purpose to attract buyers.
Of course, it helps to know what’s hot and trendy, and to have some background interior design knowledge, but much of home staging involves common sense and a keen eye for detail. Potential buyers are no longer impressed by clean and tidy rooms. They want to be completely won over.
Naturally, there are ways to go about this and things to avoid. Try not to over-stage your home by setting it up to look like a showroom. Homes are meant to be lived in, not stared at and admired. Yes, a bathroom that shines is attractive, but you’ve gone too far when you start filling the tub with rose petals. Making the bed and dusting the curtains is good. Perfectly positioning cushions and champagne glasses is not. They key is to turn an empty or drab space into one that is comfortable, not an advertisement for a hotel room.
Ultimately you want home staging to bring out all that is unique, attractive and great about your property. Throwing in cliché after cliché will most likely turn off your buyers when what you want to do is make them see what your home has to offer. Every home has character. Effective staging should aim to bring it out. Sometimes a complete makeover is necessary. Sometimes all it takes is a well-chosen plant in the corner. It’s a process that requires patience and research, but if it’s done right the rewards could be exactly what you need.
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